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Describe the strategies Developed try the printers and publishers in the nineteenth century to sell their product.

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NCERT Important Questions Class 10 Social Science Chapter 5
Important NCERT Extra Questions
Chapter 5 Print Culture and The Modern World
NCERT Book Extra Questions for Session 2022-2023
CBSE Board and UP Board Others state Board

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  1. The printers and publishers developed the following strategies to sell their products:
    (i) Periodicals serialised novels: Nineteenth century periodicals serialised important, novels. This became popular among the people.
    (ii) Shilling Series: In the 1920s in England, popular works were sold in cheap series, called the Shilling Series.
    (iii) Dust cover or the book jacket: It was also innovated and used in the 20th century.
    (lv) Paperback editions: During the Great Depression in the 1930s, publishers brought out cheap paperback editions in order to sustain buying and to avoid a decline in book purchases.

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