Describe the strategies Developed try the printers and publishers in the nineteenth century to sell their product.

The printers and publishers developed the following strategies to sell their products:
(i) Periodicals serialised novels: Nineteenth century periodicals serialised important, novels. This became popular among the people.
(ii) Shilling Series: In the 1920s in England, popular works were sold in cheap series, called the Shilling Series.
(iii) Dust cover or the book jacket: It was also innovated and used in the 20th century.
(lv) Paperback editions: During the Great Depression in the 1930s, publishers brought out cheap paperback editions in order to sustain buying and to avoid a decline in book purchases.