How the label as helpful to the Manchester for selling goods?

When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth. But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.