By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. ARead more
By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product.
When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in boldRead more
When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth. But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines,Read more
One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines, hoardings, street walls, television screens. But if we look back into history we find that from the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping a new consumer culture.
This was partly because of technological changes. Handicrafts people adopt new technology if that helps them improve production without excessively pushing up costs. So, by the second decade of the twentieth century we find weavers using looms with a fly shuttle. This increased productivity per workRead more
This was partly because of technological changes. Handicrafts people adopt new technology if that helps them improve production without excessively pushing up costs. So, by the second decade of the twentieth century we find weavers using looms with a fly shuttle. This increased productivity per worker, speeded up production and reduced labour demand. By 1941, over 35 per cent of handlooms in India were fitted with fly shuttles: in regions like Travancore, Madras, Mysore, Cochin, Bengal the proportion was 70 to 80 per cent. There were several other small innovations that helped weavers improve their productivity and compete with the mill sector.
Formed only a small segment of the economy. Most of them – about 67 per cent in 1911 – were located in Bengal and Bombay. Over the rest of the country, small-scale production continued to predominate. Only a small proportion of the total industrial labour force worked in registered factories: 5 perRead more
Formed only a small segment of the economy. Most of them – about 67 per cent in 1911 – were located in Bengal and Bombay. Over the rest of the country, small-scale production continued to predominate. Only a small proportion of the total industrial labour force worked in registered factories: 5 per cent in 1911 and 10 per cent in 1931. The rest worked in small workshops and household units, often located in alleys and bylanes, invisible to the passer-by. In fact, in some instances, handicrafts production actually expanded in the twentieth century. This is true even in the case of the handloom sector that we have discussed. While cheap machine-made thread wiped out the spinning industry in the nineteenth century, the weavers survived, despite problems. In the twentieth century, handloom cloth production expanded steadily: almost trebling between 1900 and 1940.
Why manufacturers were printing calendars to popularise their products?
By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. ARead more
By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product.
See lessHow the label as helpful to the Manchester for selling goods?
When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in boldRead more
When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth. But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
See lessHow the people have persuaded to buy the new product?
One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines,Read more
One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines, hoardings, street walls, television screens. But if we look back into history we find that from the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping a new consumer culture.
See lessHow the production rate expanded steadily?
This was partly because of technological changes. Handicrafts people adopt new technology if that helps them improve production without excessively pushing up costs. So, by the second decade of the twentieth century we find weavers using looms with a fly shuttle. This increased productivity per workRead more
This was partly because of technological changes. Handicrafts people adopt new technology if that helps them improve production without excessively pushing up costs. So, by the second decade of the twentieth century we find weavers using looms with a fly shuttle. This increased productivity per worker, speeded up production and reduced labour demand. By 1941, over 35 per cent of handlooms in India were fitted with fly shuttles: in regions like Travancore, Madras, Mysore, Cochin, Bengal the proportion was 70 to 80 per cent. There were several other small innovations that helped weavers improve their productivity and compete with the mill sector.
See lessDescribe the ratio of the small scale industries?
Formed only a small segment of the economy. Most of them – about 67 per cent in 1911 – were located in Bengal and Bombay. Over the rest of the country, small-scale production continued to predominate. Only a small proportion of the total industrial labour force worked in registered factories: 5 perRead more
Formed only a small segment of the economy. Most of them – about 67 per cent in 1911 – were located in Bengal and Bombay. Over the rest of the country, small-scale production continued to predominate. Only a small proportion of the total industrial labour force worked in registered factories: 5 per cent in 1911 and 10 per cent in 1931. The rest worked in small workshops and household units, often located in alleys and bylanes, invisible to the passer-by. In fact, in some instances, handicrafts production actually expanded in the twentieth century. This is true even in the case of the handloom sector that we have discussed. While cheap machine-made thread wiped out the spinning industry in the nineteenth century, the weavers survived, despite problems. In the twentieth century, handloom cloth production expanded steadily: almost trebling between 1900 and 1940.
See less