Cricket is popular mostly in the countries which were once under the clutches of the British Empire. India was also under the British Empire for a long period of time. Whereas China or Russia were not. And as British used to like and play Cricket, it got promoted in India too and the people developed a liking for the game. Therefore, Cricket has large viewership in India, not in China or Russia. The remaining work of promoting the game was done by TV companies which created a global market for cricket in India.

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