NCERT Important Questions Class 9 Social Science History
Important NCERT Extra Questions
History and Sport: The Story of Cricket,
NCERT Book Extra Questions for Session 2022-2023
CBSE Board and UP Board Others state Board
what role did the television play in revolutionising the game of cricket?
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(i) With the one day internationals becoming popular in television, coloured dresses, protective helmets, field restrictions, cricket under lights became very common.
(ii) Now cricket has become a marketable game and it earns a huge revenue through advertising and showing of matches.
(iii) Cricket boards become rich by selling television rights to television companies.
(iv) A lot of companies give advertisements in between the matches to earn revenue.
(v) Continuous television coverage made cricketers celebrities, who, besides being paid better by cricket boards, made larger sum of money by doing commercials for soft drinks, tyres, etc. on television.
(i) Coloured dress, protective helmets, field restrictions, cricket under lights became a standard part of post-Packer game.
(ii) Now cricket had become a marketable game, which could generate huge revenues.
(iii) Cricket boards became rich by selling television rights to television companies.
(iv) Television channel made money by selling television spots companies who were happy to pay large sums of money to advertise their products to the cricket’ s captive television audience.
(v) Continuous television coverage made cricketers celebrities, who besides being paid better by their cricket boards, now made even larger sums of money by making commercials for a wide range of product, from tyres to coals, on television.
The technology of satellite television and the worldwide search of multinational television companies created a global market of cricket .