Consumer groups can take several steps to protect consumer rights and interests:

1. Educational Campaigns: Organizing workshops, seminars, and campaigns to inform consumers about their rights, fair trade practices, and product safety.

2. Advocacy and Lobbying: Engaging with policymakers to influence laws and regulations that protect consumer rights and promote fair market practices.

3. Monitoring and Research: Conducting surveys and research to assess market trends, product quality, and consumer satisfaction levels.

4. Complaint Redressal: Establishing helplines or platforms to assist consumers in resolving disputes with businesses and seeking redressal for grievances.

5. Legal Assistance: Providing legal support or guidance to consumers facing issues with products or services.

6. Consumer Representation: Acting as representatives for consumers in discussions with businesses and authorities, advocating for fair treatment.

7. Collaboration: Partnering with other consumer groups, NGOs, and government agencies to strengthen advocacy efforts and maximize impact.

8. Product Testing: Conducting independent tests and evaluations of products to ensure quality and safety, and sharing this information with consumers.

9. Campaigns for Change: Initiating public campaigns and petitions to address specific consumer issues and drive necessary changes.

By undertaking these measures, consumer groups empower individuals, address grievances, and work towards creating a fair and transparent marketplace that prioritizes consumer well-being.