Explain the factors that helped in the rise of print culture in Europe?

Handwritten manuscripts could not satisfy the ever increasing demand for books.
-copying was an expensive,laborious and time consuming business.
-manuscripts were fragile that’s why circulation was limited.
-Woodblock were used for printing by early 15″ century but this couldn’tcater to the ever increasing demand for print materials.
-Need for quicker and cheaper reproduction of books.