1. The printers and publishers developed the following strategies to sell their products: (i) Periodicals serialised novels: Nineteenth century periodicals serialised important, novels. This became popular among the people. (ii) Shilling Series: In the 1920s in England, popular works were sold in cheapRead more

    The printers and publishers developed the following strategies to sell their products:
    (i) Periodicals serialised novels: Nineteenth century periodicals serialised important, novels. This became popular among the people.
    (ii) Shilling Series: In the 1920s in England, popular works were sold in cheap series, called the Shilling Series.
    (iii) Dust cover or the book jacket: It was also innovated and used in the 20th century.
    (lv) Paperback editions: During the Great Depression in the 1930s, publishers brought out cheap paperback editions in order to sustain buying and to avoid a decline in book purchases.

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  2. The following innovations took place in printing technology in the nineteenth century: (l) Power-driven cylindrical press by Richard M. Hoe of New York: This was capable of printing 8,000 sheets per hour. It was useful for printing newspapers. (il) offset Press: This could print up to six colors atRead more

    The following innovations took place in printing technology in the nineteenth century:
    (l) Power-driven cylindrical press by Richard M. Hoe of New York: This was capable of
    printing 8,000 sheets per hour. It was useful for printing newspapers.
    (il) offset Press: This could print up to six colors at a time.
    (iii) Electrically operated presses: These further accelerated printing operations.
    (iv) Other developments:
    (a) Methods of feeding paper improved
    (b)The quality of plates became better
    (c) Automatic paper reels and photoelectric controls of the color register were
    introduced. Ali the above innovations transformed the appearance of printed texts

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  3. The following developments were responsible for increase in the number of new readers among children, women and workers in Europe in the nineteenth century: (i) Compulsory primary education: In the late nineteenth century, primary education became compulsory'. School textbooks were produced. A childRead more

    The following developments were responsible for increase in the number of new
    readers among children, women and workers in Europe in the nineteenth century:
    (i) Compulsory primary education: In the late nineteenth century, primary education became compulsory’. School textbooks were produced. A children press was set up in France in 1857. The press published new works as well as old fairy tales and folktales. Anything unsuitabl for children or vulgar was not included in the books.
    (ii) women as readers and writers: Penny Magazine was published between 1832 and
    1835 in England. It was aimed primarily at the working class and women. There were manuals teaching proper behavior and housekeeping. Novels were written in the nineteenth century by women like Jane Austen, the Bronte sisters, George Eliot. Such writings increased the reading interest among the women in the nineteenth century.
    (iii) Lending libraries and workers: Lending libraries became instruments for educating white-collar workers, artisans and lower-middle class people. In due course of time, when the working day was shortened from the mid-nineteenth century., workers had sometime for self-improvement and self-expression. They wrote political tracts and autobiographies in large numbers.

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  4. It is correct to say that the print culture created the conditions within which the French Revolution occurred. The following arguments are given in support of this view: (l) Popularisation of ideas of the Enlightenment thinkers: It is stated that print culture popularised the writings of Rousseau,Read more

    It is correct to say that the print culture created the conditions within which the French Revolution occurred.
    The following arguments are given in support of this view:
    (l) Popularisation of ideas of the Enlightenment thinkers: It is stated that print
    culture popularised the writings of Rousseau, Voltaire and others. These thinkers were against the sacred authority of the Church and the despotic power of the state. Rousseau’s ideal of ‘liberty, equality and fraternity’ became the motto of the revolutionaries. These ideas enlightened the masses.
    (ii) New culture and dialogue and debate: With the coming of print culture, people
    became aware of the power of reason. They started questioning the existing ideas and beliefs and authority of the Church.
    (iii) Criticism of royalty of their morality: New literature criticised royalty for their lavish life style at a time when people were suffering from hunger. Cartoons and caricatures showed that the monarchy was absorbed in sensual pleasures. The ordinary people 1.e., peasants, artisans and workers, had a hard time while the nobility enjoyed life and oppressed the poor. Such writings led to the growth of hostile sentiments against the monarchy. It played a significant role by influencing the people to think in different ways and questioning the authority of the monarchs as well as the Church.

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