NCERT for Important Questions Class 10 Social Science Chapter 4
Important NCERT Extra Questions
Chapter 4 The Age of Industrialisation
NCERT Book Extra Questions for Session 2022-2023
CBSE Board and UP Board Others state Board
How did the British manufacturers attempt to take over the Indian market with the help of advertisement?
Or
What technique of advertisement did Manchester industrialists use to entice the Indian consumers?
Or
How people were persuaded to use the new products?
Or
Explain the ways which were adopted to persuade the people to use the new products.
People were persuaded by the following ways to use the new products:
(l) Advertisements: Advertisements appeared in newspapers, magazines, hoardings, street walls, television screens.
(ii) Labels: Labels are needed to tell the consumer, the place of manufacture and the name of the company and about the quality of the product. If a buyer is familiar to the company and is confident about it, he will buy that product. Generally, a person buys a branded shirt or any other product because he knows that a particular company is a company of repute. So, labels do help in attracting consumers to buy a product.
(iii) Printing of calendars: Calendars are also printed to popularise the products. They are hung in tea shops, homes and other places. People see the calendars daily and slowly they are attracted towards that product.
(iv) Figures of important persons, emperors etc.: These figures are used to convey the message that if you respect the royal figure, then respect this product too. If the royal person is using a product, its quality cannot be questioned. So, use of a royal figure popularise that product.
(v) Advertisement of nationalist message: In such advertisement, people are told that if you love your country then use that product. Such advertisements were used by Indian manufacturers. Thus, various ways were adopted to persuade people to buy new products.