Describe the efforts to make book reading popular in Europe?

The periodical press developed from the early eighteenth century, combining information about current affairs with entertainment. Newspapers and journals carried information about wars and trade, as well as news of developments in other places. Booksellers employed pedlars who roamed around villages, carrying little books for sale. There were almanacs or ritual calendars, along with ballads and folktales. But other forms of reading matter, largely for entertainment, began to reach ordinary readers as well. In England, penny chapbooks were carried by petty pedlars known as chapmen, and sold for a penny, so that even the poor could buy them. In France, were the “Biliotheque Bleue”, which were low-priced small books printed on poor quality paper, and bound in cheap blue covers. Then there were the romances, printed on four to six pages, and the more substantial ‘histories’ which were stories about the past. Books were of various sizes, serving many different purposes and interests.