Who introduced cricket into the media? flow were One-Day Internationals (ODIs) introduced?

Kerry Packer, an Australian tycoon, saw the money-making potential of cricket as a televised sport.
(i) In 1971, the first one-day international match was played between England and Australia in Melbourne.
(ii) The popularity of this shortened version of the same led to the First World Cup being successfully played in 1975.
(iii) Then in 197i, Kerry Packer signed up Fifty-one of the World’s leading cricketers against the wishes of the national cricket boards and for about two years staged unofficial ‘Tests and ODIs under the name of World Series Cricket.
(iv) While Packer’s ‘circus’ was folded up after two years, the innovations he introduced during that time made cricket more attractive to the television audience and charged the nature of the game.