Why was the Moral Rearmament Army welcomed at the studios?

The Moral Rearmament Army (MRA) was welcomed at Gemini Studios because they brought a message of moral values and ethical living, which resonated with many in the film industry. Their ideology aimed at promoting honesty, integrity, and social responsibility, aligning with the aspirations of the studio staff to create meaningful cinema. The presence of the MRA offered a refreshing perspective amid the pressures and challenges of the film business, providing inspiration for artists and technicians alike. This welcoming attitude reflected a desire for personal and collective growth, as the studio community sought to embrace positive change in both their professional and personal lives.

This question related to Chapter: 6 English Class 12th NCERT.
From the chapter Poets and Pancakes.
Give answer according to your understanding.